ALEX
PETROWSKI
she/her/hers
Product Marketing Manager
+ Content Creator
+ Copywriter
About Me
Hi, I'm Alex, nice to meet you!
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I'm a Marketer + Content Creator + Copywriter currently
based in Boulder, CO.
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Marketing Manager with 6 years of experience in SaaS + B2B + B2B2C + D2C in FinTech, Healthcare, and Wellness industries. Passionate about people and integrating my understanding of human behaviors to optimize the user experience, product roadmaps, content, and marketing strategies.
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I have a love for all things content, creative design and a really good matcha.
Outside the office, you can find me in the mountains or hanging with shelter pups.
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... Always creating. Art, food, projects, relationships.
Work Experience
2022 - Present
Product Marketing Manager​
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Developed a comprehensive brand strategy that increased brand visibility by 60%
Generated content that resonated with target audiences, resulting in a 45% increase in engagement
Increased percentage of action taken by users in platform by 32%
Worked with Marketing Director to develop customer segmentation strategies to tailor marketing and sales efforts, resulting in a 25% increase in sales
Developed & executed a comprehensive go-to-market strategy to introduce new app
Collaborated with cross-functional teams to define product features and positioning, resulting in improved customer satisfaction and loyalty
Developed and owned content calendar to ensure timely delivery of content to meet marketing goals
Owner of brand voice, tone, and content across all client-facing communications, collateral, and digital assets
Managed team of 3 freelancers
Specialized in executing SaaS, B2B & B2B2C marketing strategies
2017 - Present
Founder
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Creator of the products and brand
Oversee all company operations
Product research and development
Social Media Marketing + Website + blog + Content creation + E-mail campaigns and email automations + images + graphics
Running promotions and cultivating partnerships with influencers, brand awareness and overall sense of community
20% monthly social media growth rate, 10% monthly subscriber growth rate
2020 - 2022
Marketing Specialist
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Increased website traffic and revenue through mass e-mail campaigns, direct mail campaigns, radio ads and flyers
410 emails campaigns; 7.7 million emails sent
CRM, copywriting, content creation, proofreading
Successfully drove higher educational event participation and engagement; increased attendance by 15%
Social media content creation; increased following by 28%
2017 - 2022
Freelancer​
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Created a professional website for a client that increased their leads by 45%
Developed a marketing strategy for a client that resulted in a 38% increase in revenue
Developed a comprehensive social media strategy that increased followers by 23% and engagement by 48%
Edited and proofread press releases, articles, and other content for multiple clients, ensuring accuracy and consistency
Content creation, copywriting, article & blog writing, graphic design, marketing strategy development, & community management
Clients include: Equi.Life, Dr. Stephen Cabral, Holness Nutrition, Naturopathic C.E., HomeoSummit
100% success rating from clients
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2019 - 2022
Marketing Specialist / Social Media Manager
Worked closely with clients to identify needs and challenges and provide solution-oriented campaign themes
Strategic SEO implementations; 34% increase in website traffic
Managed and updated the company’s website & content ensuring accuracy and compliance
Developed and implemented email marketing campaigns that increased open rates by 54%
Marketing efforts led to increase in sales by 32%
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Education
2018 / MAR
Colorado State University
Bachelor's of Science: Communications
Focus in Non-Profit Management in the Public Sector
Certifications
2019 / JAN
Institute for Integrative Nutrition
Certification in Holistic Nutrition + Coaching
2019 / DEC
Hootsuite Academy
Hootsuite Platform Certification